Environmentally friendly

Made in the U.K

B-Corp

No junk science

Environmentally friendly

Made in the U.K

B-Corp

FDA
b corporation logo

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'Controlling the controllables' is our mantra. Whether you're trying to conceive or expecting, we believe you deserve supplements backed by real science, not marketing claims.

Our promise to you  →

Real Reviews, Real Results

“Great product, so nice not to have a smiley model with perfect teeth who’s already pregnant on the label. Really like the no bullsh1t approach.”

- Hannah, Verified Review

“Love the supportive sentiment of these, from women who know how it feels. Brilliant they’re recyclable and they are 100% accurate.”

- Charlotte, Verified Review

“I recommend these to all my friends trying. They’re very high end. Appreciate how much they care about me as someone struggling with infertility.”

- H C MacLaine, Amazon Verified Review

“I wish I’d ditched my others straight away because when I looked into Ovum, it was clear they knew exactly what they were talking about.”

- Uevoli, Amazon Verified Review
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NO JUNK SCIENCE

Backed by 795+ Clinical Studies and Research Papers

Our formulations are informed by over 795  clinical studies and research papers, which is why we are recommended by doctors in reproductive medicine.

Our medical team reviews our products annually, and updates them accordingly to ensure we reflect the very latest science. This is what sets up apart from other brands.

Learn more about our science  →

The OVUM Edit

  1. Preparing for your first midwife appointment: what happens, prenatal supplements, and more.

    01 April 2026

    Preparing for your first midwife appointment: what happens, prenatal supplements, and more.

    Content warning: this post discusses pregnancy, please stop reading if you fe...

    Read more
  2. What NICE Actually Says About Fertility Nutrition and Supplements: And Why The Gap Matters

    25 March 2026

    What NICE Actually Says About Fertility Nutrition and Supplements: And Why The Gap Matters

    If you've ever left a GP appointment with a recommendation for Folic Acid and...

    Read more
  3. A note from our founder, on launching our prenatal: why we created Time to Carry®.

    17 March 2026

    A note from our founder, on launching our prenatal: why we created Time to Carry®.

    Jenny, OVUM Founder, explains why we created our own prenatal, Time to Carry®. 

    Read more
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Ask our fertility experts

FAQs

I’m Jenny, founder of OVUM. After my own fertility struggles, I realised there wasn’t a supplement that truly followed the science. I left my career as a lawyer and founded OVUM with two close friends, both IVF doctors, to create evidence-based, honest support for people trying to conceive.

What started with our preconception supplement grew into something bigger. Fertility needs support at every stage, so we expanded our range, from male supplements to prenatal care and the UK’s first fully recyclable pregnancy test, always guided by science and our community.

From preconception through pregnancy, OVUM is setting a new standard in reproductive wellness. Created by women and IVF doctors, we provide science-backed supplements, pregnancy tests, and support across your fertility journey.

Ethics are central to OVUM. As a B Corp and rePurpose Plastic Negative Certified brand, we donate 20% of profits to fertility awareness and independent research. Our information is Patient Information Forum certified for accuracy, and OVUM is proudly recommended by IVF clinics across the UK.

We donate 20% of our profits towards independent research on causes of infertility and fertility awareness campaigns in the U.K.  Funding even more research in this area is a no-brainer for us. We understand the pain of infertility and like to know we’re doing our bit to fund research that will no doubt go on to help many. By buying OVUM, you’re also doing your bit. If you have suggestions for areas we should support, drop us a note at info@startwithovum.com.

Yes, OVUM products are entirely BPA and phthalate free. BPA plastics are now widely known to have a negative impact on fertility and our products are therefore certified BPA-free. We’d encourage our competitors to follow suit. 

A great start is to follow us on Instagram @startwithovum and to sign up for our newsletter below. If you are a health practitioner who would like to collaborate with OVUM, please visit the Work With Us page

It depends on where you are in your fertility journey.

  • Time to Conceive® for Women is designed to support egg health. 
  • Time to Conceive® for Men is designed to support sperm health. 
  • Time to Carry® is designed for once pregnancy is confirmed. 

Sperm and egg health are supported in different ways, which is why we have separate formulations for each.

For those assigned female at birth, nutritional needs also change at different moments. This is why we do not offer a “3-in-1” supplement, that claims to cover preconception, pregnancy, and postpartum. You can read more about why we take this approach here. 

FAQs

I’m Jenny, founder of OVUM. After my own fertility struggles, I realised there wasn’t a supplement that truly followed the science. I left my career as a lawyer and founded OVUM with two close friends, both IVF doctors, to create evidence-based, honest support for people trying to conceive.

What started with our preconception supplement grew into something bigger. Fertility needs support at every stage, so we expanded our range, from male supplements to prenatal care and the UK’s first fully recyclable pregnancy test, always guided by science and our community.

From preconception through pregnancy, OVUM is setting a new standard in reproductive wellness. Created by women and IVF doctors, we provide science-backed supplements, pregnancy tests, and support across your fertility journey.

Ethics are central to OVUM. As a B Corp and rePurpose Plastic Negative Certified brand, we donate 20% of profits to fertility awareness and independent research. Our information is Patient Information Forum certified for accuracy, and OVUM is proudly recommended by IVF clinics across the UK.

We donate 20% of our profits towards independent research on causes of infertility and fertility awareness campaigns in the U.K.  Funding even more research in this area is a no-brainer for us. We understand the pain of infertility and like to know we’re doing our bit to fund research that will no doubt go on to help many. By buying OVUM, you’re also doing your bit. If you have suggestions for areas we should support, drop us a note at info@startwithovum.com.

Yes, OVUM products are entirely BPA and phthalate free. BPA plastics are now widely known to have a negative impact on fertility and our products are therefore certified BPA-free. We’d encourage our competitors to follow suit. 

A great start is to follow us on Instagram @startwithovum and to sign up for our newsletter below. If you are a health practitioner who would like to collaborate with OVUM, please visit the Work With Us page

It depends on where you are in your fertility journey.

  • Time to Conceive® for Women is designed to support egg health. 
  • Time to Conceive® for Men is designed to support sperm health. 
  • Time to Carry® is designed for once pregnancy is confirmed. 

Sperm and egg health are supported in different ways, which is why we have separate formulations for each.

For those assigned female at birth, nutritional needs also change at different moments. This is why we do not offer a “3-in-1” supplement, that claims to cover preconception, pregnancy, and postpartum. You can read more about why we take this approach here. 

See all →